18 – Global settings

Global settings

How to configure providers, defaults and overall plugin behaviour

The Global Settings page is where you configure everything that applies across all campaigns: AI provider API keys, default models, generation parameters, news API keys, automation preferences and social media channel settings. Changes made here are the default for the entire plugin and are inherited by all campaigns unless overridden at the campaign level.

When to open this screen

Open Global Settings when you install the plugin for the first time, when you add or change an AI provider API key, when you want to update the default model or temperature, or when you need to enable social text generation for the first time.

Changes to Global Settings take effect immediately for all future generations. They do not retroactively affect articles already generated. If a campaign has overridden a global setting at the campaign level (for example the AI provider), the campaign-level setting takes precedence.

The correct procedure is to configure Global Settings completely before creating any campaign. Having incomplete settings at campaign creation time means each campaign will need individual corrections instead of inheriting correct defaults.

What’s on this page

1
AI provider API keys
Keys for OpenAI, Anthropic Claude and Google Gemini. At least one must be configured.
2
Default provider
Which AI provider to use by default when no campaign-level override is set.
3
Generation parameters
Temperature, frequency penalty and presence penalty for the default provider.
4
News API keys
Optional keys for NewsAPI.org and Tavily Search, required for non-RSS news sources.

Recommended procedure for first-time Global Settings configuration

Completing these steps in order ensures the plugin is ready for campaign creation with correct defaults that minimise per-campaign configuration work.

1. Enter API keys

Add at least one AI provider key. OpenAI GPT-4o-mini is the recommended starting point for cost efficiency.

2. Select default provider and model

Choose the provider and model to use across all campaigns unless overridden.

3. Set generation parameters

Adjust temperature (0.3 recommended), frequency penalty (0.4) and presence penalty (0.1).

4. Configure optional features

Add news API keys if using News mode; enable auto-links and auto-SEO if desired.

Global Settings sections and their fields

The settings page is divided into sections. Each section groups related configuration fields that work together.

OpenAI API Key

The secret key from platform.openai.com. Required if using GPT models. Store it securely.

API Base URL

Leave empty for the standard OpenAI endpoint. Change only if using a custom OpenAI-compatible proxy.

OpenAI Model

GPT-4o-mini is cost-efficient for most campaigns. GPT-4o provides higher quality at higher cost.

Temperature

Controls output randomness. 0.3 is recommended for factual SEO content. Higher values increase creativity.

Frequency Penalty

Reduces word/phrase repetition. 0.4 is the recommended default for article generation.

Presence Penalty

Encourages topic variety. Keep low (0.1) for focused SEO articles.

Anthropic Claude Key

API key from console.anthropic.com. Required if using Claude models.

Google Gemini Key

API key from Google AI Studio. Required if using Gemini models.

Default Provider

The provider used for all campaigns without a campaign-level override.

NewsAPI Key

From newsapi.org. Free plan: 100 requests per day. Required for NewsAPI news sources.

Tavily Key

From tavily.com. Free plan: 1000 requests per month. Required for Tavily news sources.

Auto-links

When enabled, the plugin automatically inserts internal links in generated article content.

Auto-SEO

When enabled, meta title, meta description and schema JSON-LD are generated for every article.

Translation model

The model used when Language mode is set to translate. GPT-4.1-mini is the recommended default.

KeepAlive URL

A URL to ping every 1–5 minutes on sites with zero traffic to ensure WP-Cron runs correctly.

How to choose the right AI model for your campaigns

Model selection is the single most impactful decision for balancing output quality and API cost. These guidelines apply to most content use cases.

GPT-4o-mini

Best cost-to-quality ratio for standard blog articles and SEO content. Recommended starting point.

GPT-4o

Higher quality output for complex topics, long-form articles or content requiring nuanced reasoning.

Claude Haiku

Fast and cost-efficient. Good alternative to GPT-4o-mini for straightforward article generation.

Claude Sonnet

High quality with strong instruction-following. Good for campaigns with complex content briefs.

Gemini 2.0 Flash

Very low cost. Good for high-volume campaigns where output quality can be reviewed before publishing.

Mix providers

Configure different campaigns to use different providers based on topic complexity and budget.

Common mistakes to avoid

The most common mistake is setting a very high temperature (above 0.7) for SEO content: the output becomes creative and engaging but loses the factual consistency needed for search-optimised articles. A second mistake is not configuring the KeepAlive URL on a low-traffic site — WP-Cron only fires when a visitor hits the site, which can cause scheduled generations to be delayed by hours.

Summary

Global Settings is the foundation of the entire plugin. Configure it completely before creating campaigns, choose models based on your cost and quality requirements, and review the API keys and generation parameters whenever you change providers or notice a shift in output quality.

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