AI Content Generator ships with three Content presets in the SEO brief (content) panel: Standard (balanced), Guide (practical / how-to), and E-commerce (conversion). Each preset is a structural template — a specific set of instructions the AI receives about paragraph rhythm, section length, use of examples, and the balance between explanation and action. Picking the right preset per campaign is one of the highest-leverage decisions in the whole plugin, because it shapes every article’s shape without you having to write the shape into every generation.
This tutorial covers the three presets end-to-end: what each one does under the hood, when to pick which, how to combine a preset with the Tone preset for full stylistic control, and the operational habits that let you A/B test presets on the same keyword to converge to the highest-CTR configuration for your audience.
By the end you’ll have a clear preset strategy: one preset per campaign, chosen deliberately based on the campaign’s editorial intent, tuned over the first two weeks with small iterations on the additional tone notes.
Where the presets live
Inside any campaign editor, open the SEO brief (content) postbox. Below the Article length (Min/Max words) fields you’ll find the Content preset dropdown with the three options. A small explanatory block titled “What to expect from presets” summarises each one; the paragraphs below expand on that.
Preset 1 — Standard (balanced)
The default. Standard produces articles that mix explanation, examples and light action prompts in roughly equal proportion. Paragraphs are medium-length (3–5 sentences), sections lean informative, and the article ends with a soft summary rather than a hard CTA. Right for editorial blog content, thought leadership pieces, news analysis, industry commentary — anywhere the reader is on your site to read, not to act.
Under the hood, Standard sends the AI three implicit instructions: keep paragraphs balanced (no walls of text, no one-liners), alternate explanation with example, and close each section with a transition that leads into the next. It also softly enforces a “neutral professional” register unless the Tone preset overrides.
Preset 2 — Guide (practical / how-to)
Guide is the preset for step-by-step tutorials — anything titled “How to X” that walks the reader through a procedure. It produces articles with numbered or bulleted step lists, short instructional paragraphs between H2 sections, screenshots or code blocks where relevant, and a “You’re done” or “Troubleshooting” wrap-up at the end.
The implicit instructions are: use imperative voice (“Open the panel”, “Click Save”), keep sections short and focused on one atomic action, add troubleshooting content near the end, always include a completion check (“You should see X — if you do, this step is done”). This is the preset most of AI Content Generator’s own tutorial content uses, so it’s the most tested in production.
Preset 3 — E-commerce (conversion)
E-commerce is the preset for product roundups, comparison articles, and any content whose end goal is a purchase decision. It produces articles with clearer pro/contro structure, comparison tables when the topic supports them, a “which one should you pick” section near the end, and stronger closing CTAs.
The implicit instructions push the AI to lead with benefits (not features), quantify claims wherever possible (“saves 20% vs alternative X”), acknowledge trade-offs (higher trust than pure marketing), and steer the reader toward a specific action at the end. Right for affiliate content, product comparisons, buying guides, and “best of” listicles.
Step 1 — Pick a preset based on editorial intent, not keyword
The single most common mistake is picking the preset based on the keyword. “Best WordPress plugin” doesn’t automatically mean E-commerce; if your article is a review of features rather than a purchase recommendation, Standard fits better.
Ask yourself instead: what do I want the reader to do at the end of the article? Understand (Standard), execute a procedure (Guide), or decide on a purchase (E-commerce)? The answer tells you which preset to pick, regardless of the keyword.
Step 2 — Pair with the right Tone preset
Below Content preset, the Tone preset dropdown adds the voice layer. Content preset defines what the article does structurally; Tone preset defines how it sounds.
- Standard + Neutral professional — classic editorial voice. Right for most blog content.
- Guide + Authoritative / Expert — technical tutorials for professional audiences. The Guide structure keeps things concrete; the Authoritative tone signals expertise.
- E-commerce + Neutral professional — product comparisons that feel like editorial reviews rather than salesy marketing. Higher trust, higher conversion.
- Guide + friendly (via additional tone notes) — consumer-friendly how-tos for non-technical audiences.
Step 3 — Layer additional tone notes for brand voice
The preset gets you 80% of the way; the last 20% is brand-specific. Use the Additional tone notes field in SEO brief (titles) — plus Extra AI instructions for content — to encode brand-specific rules. Examples that apply on top of the preset:
- “Never start a section with ‘In this article'”.
- “Write in second person (you), never in third person (users)”.
- “Explain every acronym on first use”.
- “Avoid words: revolutionary, game-changer, seamless”.
Four lines are enough to shift the output from generic-AI-voice to on-brand. The preset picks the structure; your notes pick the voice.
Step 4 — A/B test presets on the same keyword
For borderline cases where two presets could reasonably apply, run an A/B test. Duplicate the campaign, change only the Content preset (Standard on version A, Guide on version B), generate three articles from each, publish, wait a month, look at Analytics.
The metrics that matter differ by preset. For Standard, watch time-on-page and scroll depth. For Guide, watch task completion rate (if you have tracking on step-by-step content). For E-commerce, watch CTR on outbound affiliate links or product page views. Whichever preset wins on the metric that matters is the right choice for that keyword cluster.
Step 5 — Match preset to article length band
Not every preset works well at every length. Standard scales from 500 to 2500 words gracefully. Guide is best at 1200–2000 (below that the steps feel truncated, above that they feel bloated). E-commerce works from 1000 to 2000; longer than that and the reader loses the buying signal.
The Min/Max words fields above the Content preset dropdown determine the band. If you’re seeing weak output, check that the length band you set is compatible with the preset. A 3000-word Guide is a red flag; a 300-word E-commerce article is another.
Common misuses
- Using E-commerce for editorial content — makes the article read as covert marketing. Standard or Guide are the right choices for non-transactional content.
- Using Guide for opinion pieces — forces a step-by-step structure onto content that doesn’t have steps. Standard is right for essays and commentary.
- Using Standard for how-tos — produces informative but structureless articles that fail the “help me do X” intent. Guide is right for procedures.
- Mixing presets within a campaign — you can’t; each campaign has one preset. Split into two campaigns instead.
Troubleshooting
- Articles feel generic despite the preset — your additional tone notes are empty. Spend ten minutes writing brand-voice rules.
- Guide preset produces essays without steps — the Min/Max words are too high. Lower to 1200–1800 to force step structure.
- E-commerce preset produces salesy content — pair with Neutral professional tone (not Engaging) to soften.
- Standard preset feels flat — Content tone is left at default. Switch to Authoritative / Expert for editorial punch.
- Preset change doesn’t affect output — the campaign has queued titles generated under the old preset. Regenerate them.
You’re done
That’s the full Content preset system: three presets (Standard, Guide, E-commerce), one per campaign, chosen by editorial intent, paired with a Tone preset for voice and additional tone notes for brand rules. A/B test at the borderline, match the length band to the preset, iterate for two weeks and lock in.
From here every article the campaign produces has consistent structure. Readers get what they expect from the type of content, Google gets a clear signal about what kind of page each article is, and the editorial pipeline stops looking like a homogeneous AI-generated feed and starts looking like a coordinated editorial product.